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Ghost Signs, an Exchange District walking tour

Ghost Signs, an Exchange District walking tour — $25

Winnipeg’s rich collection of hand-painted wall ads date back to the early 1880s. After incorporating as a city in 1873, industrialists and entrepreneurs from around the world moved here to be part of the city’s boom. The population ballooned from a few hundred to hundreds of thousands within a generation. And, over a century and a half later, the businesses and brands advertised on the sides of buildings still remain.Explore the Ghost Signs of the Exchange District in Winnipeg with this illustrated guide.

Matt Cohen is a creative director, marketing strategist and urban archeologist. Since 2013, he's been researching and documenting Winnipeg's collection of fading promotional signage. What started as a one-off project has blossomed into a multi-year initiative celebrating the intersection of paint and persuasion. He currently maintains the website ghostsigns.ca and @fadingads social accounts, leads regular ghost sign walking tours and produces experiential events that use new media to showcase old ads.

The book is also for sale in Winnipeg bookstores.

Order Ghost Signs,an Exchange District Walking tour Ghost Signs, an Exchange District Walking tour @ $25.00