Winnipeg Architecture Foundation

Places

Buildings

Continental Block

Address:794 Main Street
Constructed:1911
Architects:Max Zev Blankstein
Contractors:Abraham Cohen

More Information

Continental Block is both one of Max Blankstein's most ornate and earliest designs. It is built in the Edwardian style, comparable to Zimmerman Block at 669 Main Street. Built at a cost of $40,000, the block served as an eight-suite apartment on the second the third storeys, accesible at 796 Main Street, while the entrance at 794 Main Street served as store front. The block was built for Herman Shapera, an Austrian Jewish immigrant who settled in Winnipeg in 1903. Shapera would own a number of businesses, including a fruit store, confectionary, and tobacco wholesaler (Rock City Tobacco Co. Ltd., co-owned with D. Fishman), all of which appear to have operated out of of the storefront at 794 Main Street at different times. It also appears that Shapera lived in one of the units at 796 Main Street for a while. Amongst the other businesses operating out of Continental Block was the Ukrainian Book Store, located in one of the residential units.

On January 15, 1945, a fire broke out, killing two. An inquest into the deaths was called from Chesed Shel Emes funeral home at 1023 Main Street, also a Blankstein building. Again, on December 16, 1964, the building was gutted by a fire. The building continues to serve as a mixed-use residential space.

Design Characteristics

Style:Edwardian
Developer:Herman Shapera
  • A Tyndall stone base is complimented by a decorative stone doorway, above which the words "Continental Block" are inscribed. Detached pilasters run the height of the building, made of carved stone for the first storey, before becoming a modest brick for the second and third storeys. Starting at the third floor, two more pilasters run between the three windows. The second and third storey windows are complimented buy window keystones and stone window sills. A modest stone eave runs above the first floor, while dentilled eaves are used along the roofline. Textured brown-brick masonry and Tyndall stone is used extensively in the facade, creating different geometric shapes.
  • 33 feet wide by 130 feet long