Winnipeg Architecture Foundation

Places

Buildings

Sovereign Life Building

Address:287 Broadway
Original Use:commercial
Constructed:1956-57
Architects:Moody and Moore Architects
Contractors:Peter Leitch Construction Ltd.

More Information

The site for the Sovereign Life building at Broadway and Smith Street was purchased from Robert Moore, whose firm Moody and Moore Architects owned several properties on the north side of Broadway. Moody and Moore Architects were, unsurprisingly, later retained to design the new head office for Sovereign Life. Regarding the location, the trade journal Western Construction and Building noted that “Broadway was rapidly becoming the insurance and financial capital of Winnipeg.”

Built between 1956 and 1957, the construction of this building coincided with the building of another Moody and Moore design across the street, the Investors Building.

The initial plans for construction describe a four-storey office building framed with structural steel, intersecting with alternating bands of Tyndall limestone and windows designed to expose the structural frame. The base of the building is treated in a veneer of polished black granite. A local architectural critic commented that the original building lacked a comprehensive theme, criticizing the design for being no more than a “collection of twentieth-century materials aesthetically unintegrated with one another.”

Subsequently, in the late 1960s, Metropolitan Estate and Property Corporation (MEPC), a British investment house, purchased the Sovereign Life building and commissioned Poole Construction to add two more storeys onto the structure, which brought the building to its present appearance.

Design Characteristics

  • Steel and reinforced concrete. Originally 4 storeys, currently 6 storeys.
  • The base is treated in a veneer of polished black granite. Over each layer on the south and east elevations are horizontal louvers to reduce the glare of the sunlight. A brick tower on the far west side reveals the service core. Theodore Matoff, assistant professor of architecture at the University of Manitoba, felt that the bulding lacked a comprehensive theme, no more than a collection of "20th century materials aesthetically unintegrated with one another."

Sources

  • "950,000 dollars Sovereign Life Building" Western Construction and Building, September 1956.
  • Western Construction and Builder, February 1956, p.32
  • Theodore Matoff, "An ill-proportioned box with one crowded corner," Tribune, 3rd April 1965.